Former World No 1 and tennis legend Andre Agassi was named ambassador for the True North Brand at an event in Mumbai on Wednesday.
Here's a lowdown on when movie stars flirted with sports celebrities.
Eyeing a sixth Grand Slam title, the Spaniard was eventually too strong for the metronomically consistent Fritz, whose biggest weapons were still not damaging enough to unsettle the second seed under a fiery sun on Centre Court.
Poland's Iga Swiatek could become only the third woman since tennis turned professional in 1968 to win all of her first six major finals, joining Margaret Court and Monica Seles, but Swiatek is not taking the big-hitting Anisimova lightly.
World No 1 Aryna Sabalenka, the most powerful player on the tour, will try to establish herself as an all-rounder with her first title in Paris.
Former world number one Caroline Wozniacki shocks tennis world with comeback announcement
Tennis players who grunt loudly when they hit the ball appear to have a competitive edge over their opponents, according to a study by Canadian and American researchers.
Seven-times champion Novak Djokovic scored his 100th match win at Wimbledon and led the march of the old guard into the last 16 on Saturday while an ailing Barbora Krejcikova's title defence ended in defeat and tears.
13 of the men's seeds fell at the first hurdle -- a Wimbledon record since 32 seeds were introduced in 2001.
Emma Raducanu strides onto the grasscourts of Wimbledon on Monday as the British number one
World number one Jannik Sinner produced a sublime semi-final display as he fought back from a set down to beat American Tommy Paul 1-6, 6-0, 6-3 on Friday to set up an Italian Open final showdown with Carlos Alcaraz.
Mondo Duplantis was named the Laureus World Sportsman of the Year, while American gymnast Simone Biles bagged the top women's honour at the Laureus World Sports Awards.
Aryna Sabalenka inched closer to becoming the first woman since Serena Williams (2012-14) to win consecutive US Open titles.
Reaction to Serena Williams announcing her retirement
As Rafael Nadal prepares to ride off into the sunset after a stellar career, his fellow professionals from eras old and new agree on one thing - the Spaniard remains an inspirational role model whose legacy has shaped tennis over the last 23 years.
Alcaraz ends Tarvet fairytale to reach Wimbledon third round
Here's a look at some Indian-origin athletes who will be representing their adopted countries at the Paris Games
For many African-American celebrities, visiting Africa satisfies a yearning to return to their distant ancestral homeland. Not so for tennis player Serena Williams.
From 11-year-old to 60-plus, Olympics is playground for all
Other nominees for the prize are Angelique Kerber (Germany), Petra Kvitova (Czech Republic and Caroline Wozniacki (Denmark).
"There have been moments for optimism - plenty. And on the men's side, not as much."
Djokovic received a lot of heat from the tennis community and fans alike after testing positive.
The claycourt Grand Slam at Roland Garros would now take place from Sept. 20-Oct. 4, dates that clash with several other events. With players already counting the cost of the tennis shutdown, the decision did not go down well.
Paul must overcome defending champion Alcaraz in the quarter-finals to keep his quest for a maiden Grand Slam title alive.
Once a beaming Anisimova had lifted herself off the ground, she scooped up her three-year-old nephew Jackson for a victory lap.
The following are five contenders for the men's title at Wimbledon, which begins on Monday.
Legendary Andre Agassi said Carlos Alcaraz combines the best qualities of Novak Djokovic, Roger Federer and Rafael Nadal but cautioned the tennis world against expecting the Spaniard to repeat the incredible feats of the 'Fab Three.'
Martina Navratilova said she is cancer-free nearly four months after announcing she had been diagnosed with throat and breast cancer.
Poland's Swiatek, who has dropped to fifth in the world rankings, has so far failed to win a title this year despite a few deep runs in tournaments, including the Australian Open semi-finals.
Coco Gauff overcomes Sabalenka in error-riddled final to win French Open
The big names who will be bidding for a podium finish before bidding farewell...
'It's sad that I'm here protesting the same thing that she did 50-plus years ago'
The tournament initiative was to launch on Wednesday - Ukraine Independence Day - with the exhibition event at Louis Armstrong Stadium
Athletes will not feel 100% safe until a vaccine for the novel coronavirus is available and the US Open should only proceed if all qualified players are able to travel to the Grand Slam, American doubles specialist Rajeev Ram said. Professional tennis was suspended in early March as countries went into lockdown to contain the spread of the virus and the season will not resume until early August.
Novak Djokovic reached the Wimbledon quarter-finals for the 16th time but it proved a hard day's work at his Centre Court office.
Carlos Alcaraz continued his French Open title defence with a display of breathtaking brutality for a 6-0, 6-1, 6-4 victory over American 12th seed Tommy Paul.
Madison Keys was dumped out of the Miami Open third round on Sunday, falling 6-4, 6-2 to Philippine wild card Alexandra Eala
Carlos Alcaraz, 22, reached his eighth Grand Slam semi-final and will continue his quest for a third successive Wimbledon title.
From tennis love to Tudor queens, Sukanya Verma lists everything you can catch on OTT this week.
Defending champion Iga Swiatek crushed Dayana Yastremska 6-0, 6-2 and 2023 champion Elena Rybakina powered past Britain's Katie Boulter 6-0, 7-5 to reach the fourth round of Indian Wells on Sunday in displays of dominance.
